Audience size Best for Google ads 93% of search engine searches High traffic and sales. Can reach a broad audience. Microsoft ads +1 billion users Business-focused companies. More niche, personalized campaigns. Instagram ads 1.4 billion users Campaigns with good visuals, like ecommerce sites. Facebook ads 3 billion users Consumer products and services, especially local ads. YouTube ads 2.7 billion users Brands that want to focus on content or awareness with educational/tutorial videos.
X ads 535 million users B2B companies and time-sensitive promotions. 1. Advertise with Google Ads Given that Google has 82% of the search engine market share, it should come as no surprise that Google Ads is the leading paid advertising platform. As one of the best places to advertise your business, it can help you meet your marketing goals through both the search network and the display network. But what are those networks? Well, the search network is where you can bid on keywords for ads in Google search results. Keywords and long-tail keywords have specific values, depending on their level of popularity (or search volume) and desirability (or competition) among companies. Many keywords have considerable competition, but you can find the appropriate terms for your business and budget. After people type in their questions and scroll through results, the search results page features ads around the organic results.
The ads appear at the top and bottom, and each paid ad gets labeled to tip off searchers. socks PPC The display network, meanwhile, expands your reach to Google-owned websites (like Google Maps and Gmail) and partner websites. The auction process for the display network lands you space on these pages rather than in search results. Google Ads develops better conversion rates and drives website traffic, and it uses smart technology to adapt to your needs. The setup is simple for first-timers, so you can get started quickly without wasting time. 2. Advertise on Microsoft Ads (formerly Bing) Microsoft Advertising, formerly known as Bing Ads, operates similarly to Google, although their user base is smaller. Not all searchers stick with Google, which is why Microsoft claims the third-largest share of the search market. Your company can take advantage of this share in your advertising campaign.
Screenshot 2025 03 11 121605 Microsoft Advertising also offers another perk. Their audience spends 36% more when shopping online from their desktop than typical Internet searchers, so not only can Microsoft Advertising bring more conversions, but it can also bring higher-value ones. That’s why, with a sizeable crowd and potentially fewer businesses competing for keywords, Microsoft Advertising is considered one of the best places to advertise a business online. You can create custom bids for relevant keywords, and your search-specific ads can line the side, top, and bottom of organic searches. They have also added their AI assistant to the platform, Copilot.
Copilot enables users to create AI-generated images, and it gives suggestions on tone and calls-to-action (CTAs). Microsoft Advertising covers all of Microsoft ecosystems including: Yahoo AOL Microsoft Games Xbox LinkedIn And more! With this additional coverage, your promotions can earn extra exposure across the Brazil Phone Number Dataweb. 3. Advertise on Meta Business Some of the best places to advertise online are prominent social media outlets, especially Facebook and Instagram, which have honed their advertisement venues to appeal to specific audiences. That’s why Meta serves as one of the best places to advertise your business. Screenshot 2025 03 11 121757 You can advertise on Facebook and Instagram using the Meta Ads platform. It offers unmatched access into niche interests and broad markets, and can also target demographics like age and region with precision.
Focusing on audience targeting means your ads go beyond keywords. You can spruce up your promotions on these social sites with visual aids, which can maximize engagement. Videos and images attached to the text in your ad can earn more people’s attention. Within the platform, you can also branch out further into carousel ads (where viewers can swipe through corresponding products) and collection ads (where viewers can click on products within a picture). These can benefit your business if you’re an image-heavy company. The range of places where ads can show up is another plus. Ads can feature in the newsfeed, the side panel, and the messenger area.
You can also choose to boost an existing post or create a new ad. 4. Advertise on Amazon Amazon is another of the best places to advertise online. It’s the third most popular advertising platform (behind Google and Facebook) and attracts a massive amount of consumers — it features more than 300 million active user accounts, plus more than 100 million Amazon Prime members. Whether you sell your products on Amazon or not, you can still advertise on the ecommerce platform.