What education or work experience is required?

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Search engine optimization refers to making a website's content in a way that search engines "like" and want to show to online searchers.

In the case of search engine marketing, you pay search engines as an advertising medium to display your ads to searchers (we provided brief descriptions of these in our previous article).

SEO and SEM and their ever-changing trends have become such an influential part of online marketing that people specialize in them and companies hire these professionals.

Responsibilities : The responsibilities Indonesia Phone Number Database of an SEO specialist include improving a website's ranking on search engine pages, performing keyword selection, technical SEO of the website, creating an optimal website structure, conducting website and keyword effectiveness research, etc.

The responsibilities of an SEM specialist include creating and placing paid advertisements on search platforms such as Google and Bing, in order to increase website visits and company sales through paid advertising.

Skills and Qualifications : SEO and SEM professionals need to have website data analysis skills, as well as experience and skills with Google AdWords and Google Analytics tools. It is also important for these professionals to be aware of the latest news and changes in search platforms.