Businesses with Phone Number List awareness and sustainable practices have a great competitive advantage, but that is of no use if it is not communicated correctly. In this infinite world of information on the internet, social networks and platforms, producing quality content that makes sense to your audience is essential.
“We are addicted to growth, but a healthy economy should be designed to thrive, not grow. The economy has become very degenerative, destabilizing the delicate balance of the planet on which we depend. Meeting everyone's needs, but within what the planet allows, invites a new form of progress. This is the new challenge of the 21st century”, says British economist and creator of the Donut Economy, Kate Raworth.
Increasingly, customers, but also employees, are demanding socio-environmental actions from the businesses they support and where they want to work.
Consuming is a way to vote. We are making choices that impact people's lives, the environment, and ultimately the world in which we live.
“Society has higher expectations regarding the role of companies and, if we want to attract the best talent, the value proposition must incorporate social and environmental purpose. Young people today seek to get closer to more civic-minded and sustainable organizations”, says businesswoman and founder of the Institute of Corporate Citizenship (ICE), Renata Nascimento.
I believe with all my heart that in the relatively near future there will no longer be a socio-environmental area in companies. All brands will be socio-environmental. This will be in the core business. And you have to communicate very well.
There are companies that genuinely communicate and speak to their customers in a way that touches them, engages them and makes them brand ambassadors.
I'll quickly talk about a few businesses that do this beautifully and show you how they do it.
organic cycle
It is a carioca social business of subscriptions to buckets where you deposit your organic waste and employees cycle by your home or business to collect it later. Thus, they do not emit CO2 into the atmosphere, like cars and motorcycles. It was created by a shy and purposeful young man, forestry engineer Lucas Chiabi. At the end of the month, you still receive a 2 kg bag of fertilizer and seeds to plant. For every bag a customer wins, another goes to municipal schools and community gardens.